Most credit unions and community banks list increasing consumer loans as a top goal for 2019. They are the lifeblood of better earnings. Since I’ve spent lots of time working with clients on this goal, here are 5 Quick Tips I’ve learned that will boost your loan volume. Some may … Continue reading →

As a credit union, you can never perform too many Random Acts of Kindness. They make everyone feel great and help you engage with members, community and your employees. However, you never want to be the credit union that thinks “Random Acts of Marketing” will help you reach your goals. … Continue reading →

Without a doubt, people today are looking for companies to provide them with valuable content. They are no longer interested in you disrupting their life and selling to them. When you provide content that helps people make informed decisions about something in life that is important to them, you have … Continue reading →

Get Started on Your Marketing Plan Right Now. Check out this no-obligation White Paper. It will help you: Clearly organize your Marketing Plan’s strategy and other important content Show you how to create a simple, usable format for your 2020 Marketing Plan Provide examples of charts to use for Age Segmentation, … Continue reading →

During my brisk evening walk last night I noticed these two trees. I had to stop and take a picture. I’m guessing originally they both had the same start. The same amount of water, sunlight and opportunity to flourish. However, it’s obvious that something went wrong along the way for … Continue reading →

One of my biggest frustrations during meetings with potential clients is when they tell me they don’t have “much money” for marketing. Budgeting sufficiently for marketing is not an option. In fact, without a solid marketing plan and realistic budget – how are they supposed to grow? What’s even more … Continue reading →

The success and survival of your credit union depend on focusing on the member experience. Improving the member experience should be a realistic and sincere goal so here are five things you can do to achieve it: See Things Through The Member’s Eyes – How do people interact with your … Continue reading →

Marketing to Millennials the Right Way Millennials (born between 1980 and the mid-2000s) are today’s leading consumers. Having grown up in a digital era, nearly all 75+ million of them are used to instant access of knowledge, photos, updates, etc. There’s no doubt that Millennials are a generation all about … Continue reading →

Does service really mean sales? Many people and credit union employees are not comfortable with “sales.” They know members don’t want to be sold something every time they stop by. Having a sales culture doesn’t mean you have to be ‘pushy and salesy!’ In a Service Culture: You want to … Continue reading →

There are specific email and social media tools that are necessary to create a successful and comprehensive eMarketing program. The checklist below includes the resources proven to boost response rates, build member loyalty, and increase your per member profitability. □  Creative design that incorporates your current brand identity and personality. … Continue reading →