There are specific email and social media tools that are necessary to create a successful and comprehensive eMarketing program. The checklist below includes the resources proven to boost response rates, build member loyalty, and increase your per member profitability.
□ Creative design that incorporates your current brand identity and personality.
□ High value product/service offers and informative educational content.
□ Attention-getting subject lines.
□ Dynamic graphics and take-action copy and links.
□ Frequency and broadcast timing strategy.
□ Content mix: product/service, educational and financial literacy.
□ Make it easy for members to share your emails.
□ Be sure your delivery rate is 97% or better. Verify member addresses for bounced messages and undeliverable addresses.
□ Conduct email only promotions and reinforce direct mail and newsletter campaigns.
□ Build specific website landing pages for email, direct mail and newsletter promotions.
□ Member contact list management.
□ Grow your list with free eNewsletter subscription links on your website and social media pages.
□ Review individual promotions and email campaign metrics, including open rates, click-throughs, bounces and undeliverable emails.
□ Regularly review your eMarketing program.
Just sending emails is not enough. Design an email marketing program that helps you increase loans and deepen your member relationships.
